OUR STORYFor well over 100 year the A.A. Laun Furniture Company has manufactured fine home furnishings. Our tradition of designing and manufacturing quality occasional tables, entertainment consoles, and accent items began and continues in Wisconsin. Our products are sold at furniture retailers throughout the United States and Canada.
The A.A. Laun Furniture Company dates back to 1892 in Wisconsin. Today our company continues to thrive in Kiel, a small community located midway between Green Bay and Milwaukee. Situated at the northern end of the Kettle Moraine, a scenic area of glacial hills and valleys, Kiel is surrounded by dairy farms and graced by the Sheboygan River which runs west to east on its way to Lake Michigan. This quintessential American small town today has a population of just 3,400 and no traffic lights.
On March 26, 1892 when Kiel’s population numbered only 900, 36 men and one woman met to incorporate the Kiel Manufacturing Company. Their objective was to provide work for people in the area who might otherwise have had to leave home because of the lack of employment opportunities. Woodworking was a natural choice because of the abundance of good lumber in the state as well as the cabinet-making skills possessed by many of the town’s early German settlers.
The original factory building, measuring 120 feet by 56 feet, was quickly built and put into operation. Early stockholders faced the challenge of The Panic of 1893, a major depression which caused many businesses to close, and most chose to drop their support of the company. Those who remained, including J.B. Laun, who became the company president, invested more money to help the company survive.