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For well over 100 years the A.A. Laun Furniture Company has manufactured fine home furnishings. Our tradition of designing and manufacturing quality occasional tables, entertainment consoles, and dining furniture began and continues in Wisconsin. Our products are sold at furniture retailers throughout the United States and Canada. We hope you find our web site both informative and interesting.

After 120 years of being owned and managed by the Laun family, the A.A. Laun Furniture Company was sold to Land 1 Brands, LLC in April of 2013. In July of 2016, Schu Industries, Inc. acquired the AALaun Brand and is continuing its heritage of manufacturing fine home furnishings in Wisconsin, but with a stronger focus on product development and marketing while also improving its operational performance.

We welcome you to visit Our Story, which takes you back over 100 years through the company’s history of quality furniture manufacturing in Wisconsin. During that time, many furniture companies have come and gone. While we’ve also experienced our ups and downs, we’ve always found a way to keep moving forward.

Our Collections page offers a wide variety of occasional furniture groupings in many styles and materials. Ranging from the contemporary to transitional, and even arts and crafts, our current offerings suit a variety of tastes. All of our collections are available in a variety of wood finishes, which we can customize on a per order basis.

To catch a glimpse of our latest products and company news, please visit our What’s New page. Here you will find information on both new or upcoming products, as well as recent going’s on within our company and industry at large.

We thank you for taking the time to visit us. We look forward to serving your furniture needs.


Wayne Schueller
A.A. Laun Furniture Co.